The Nudge Reviews & Opinions
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So I was the overall champion of nudge when it started in the company Grand prize was a 55inch samsung intelligent TV. Then it got changed to 49inch Samsung intelligent TV. Fair do Took 6months to actually keep this "grand prize" to obtain a 49 inch Samsung bog standard TV. Save yourself the time effort and cash investing in this.
The application started well with regular nudges but I feel like it's been neglected. Hardly ever obtain any nudges now. I thought it was a means for staff to raise problems and bring up ideas but in reality I don't think they are passed on to anyone at all and if they are nothing gets done. I've been nudging the same zonal till problems for months but nothing has been done to resolve the issues.
The point is very clear. We all have preconditioned manners of making decisions and instead of having to choose from thousands of options it makes more sense to nudge us to a more common ground than to leave us confused and frustrated. This of course is on condition that there is pure transparency of all the options. If you have ever read any books about psychology or studied the topic or have read Daniel Kahneman’s book Thinking Quick and Slow, than this book will not provide you a lot of fresh insight. It looks at a lot of old and some latest researches about how people who think they’re making rational decisions are in reality not and have beautiful predictable decision patterns. The book then goes on to recommend how society could be better if we followed some type of Paternal Libertarianism where the ones providing choses like Insurance companies or government services nudge persons to create smarter decisions while being transparent of all the options and not hiding any of them. I agree with them almost 100%. Most of their suggestions and examples create sense as long as the ones nudging are 100% transparent. If you’re anything like me, you will say the book is just okay and you will not be blown away by any Wow moments. So you can either read the book or save time and just speak to someone who read the book and have a nice long discussion with them.
A (purposefully?) gentle sell of a beautiful compelling idea, bolstered by entertaining behavioral econ vignettes. Reads a small like a self-help brochure, but somehow succeeds in being palatable (coincidence? I think not).
A very simple, well explained book. Perfect if you don't know a lot about behavioral economics. For those who do know a lot, it might provide some insights about public policy, but they might be bored at times.