www.deustoformacion.com/blog/diseno-produccion-audiovisual/video-marketing-video-dentro-estrategia-marketing-online Reviews & Opinions
Submit www.deustoformacion.com/blog/diseno-produccion-audiovisual/video-marketing-video-dentro-estrategia-marketing-online review or read customer reviews:
100 Reviews Found
Watch www.deustoformacion.com/blog/diseno-produccion-audiovisual/video-marketing-video-dentro-estrategia-marketing-online video reviews and related movies:
Scroll down to see all opinions ↓
Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the 6th edition of "The Fresh Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott.Looking back ten years ago, something very significant happened in 2007. And no, I’m not talking about the introduction of the Apple iPhone. I’m talking about the first edition of "The Fresh Rules of Marketing and PR."Throughout the ages, man believed that the universe rotated around Earth. About 500 years ago, Copernicus began the Copernican Revolution by proving that the earth actually rotated around the sun instead of the opposite, which was commonly assumed and understood. Copernicus got a lot of pushback and spent the rest of his long life explaining what was considered a very controversial, sometimes blasphemous idea that was imminently evident and a related way, "The Fresh Rules of Marketing and PR" set out to present how the famous beliefs of marketing and PR were no longer correct. The book explains that there are (and have always been) three ways to obtain a buyer’s attention:1-You can buy attention with advertising such as tv commercials, magazine and newspaper ads, the yellow pages, billboards, trade present floor space, direct-mail list and the like.2-You can beg for attention from the editorial gatekeepers like radio and TV stations, magazines, newspapers, and trade journals.3-You can have a squad of salespeople bug for attention one person at a time by knocking on doors, calling people on the telephone, sending private emails, or waiting for individuals to walk into your showroom.But now, in this fresh era where you can speak directly to your buyers – you can earn attention online by using the ideas in The Fresh Rules of Marketing and PR by creating something interesting, and publishing it online for free: such as a YouTube video, blog, research report, series of photos, Twitter stream, e-book, Fb fan page, or other piece of web content. Ten years later, this is still controversial items to a lot of organizations. But it has been proven to work – in fact it’s more effective than the other three approaches of buying, begging or bugging for attention.I love reading marketing and sales books. I’ve read hundreds of them. But there are two books that, looking back, have had the largest impact on my working life. Two books that are milestones in my career journey. The first was "Ogilvy on Advertising" by David Ogilvy. In the 1980s after three years in the U.S. Troops overseas, I returned stateside and went back to school to study business. When considering various careers I asked a professor who had worked in advertising for a book recommendation so I could learn more about advertising.I read "Ogilvy on Advertising" and decided immediately that I wanted a career in advertising. I then worked at huge Madison Avenue ad agencies for the first 10 years of my career and later started my own advertising agency. But after about 25 years in advertising I started to message that the “TV industrial complex” was losing its gravitational pull. No longer was paid advertising the center of the universe when it came to attracting the attention of buyers. What the heck? People were starting to do their own buying research online instead of asking a salesperson. And to add insult to injury, technology was making it easier for people to avoid unwanted, interruptive marketing messages.I learned just how horrifying change can be. It was as if the earth was shifting beneath where I stood. I started to feel like I was turning into a marketing dinosaur headed for extinction. I went through the classic five stages of grief: denial, anger, bargaining, depression and acceptance. That’s when I read "The Fresh Rules of Marketing and PR." It helped me understand the fundamental changes occurring in how people get info and create buying decisions. It was as if the clouds parted, the sun came through and everything created sense. But even more importantly, it helped me chart a fresh course for my business and career. And I’m not the only one."The Fresh Rules of Marketing and PR" has become an international bestseller over the latest ten years. It’s been translated into 29 languages from Albanian to Vietnamese, and is used as a text in hundreds of universities and business schools worldwide. I’m often asked for a book recommendation to support people better understand the fresh globe of modern marketing. I always recommend the recent edition of The Fresh Rules of Marketing and PR.And to listen to an interview with David Meerman Scott about the 6th edition of "The Fresh Rules of Marketing and PR", visit
I am a marketing professional, and this is the book I don't wish my clients to buy! I was a journalist for a lot of years and then worked in a government PR position and in both capacities was inundated with dozens of useless expensive PR junk assembled by Madison Avenue PR firms at amazing cost to their clients. I laughed at nearly all of it. I want I had saved it to present my current clients as examples of how NOT to spend their money. When I read the first edition of this book back in 2009 it was like a recognition of everything I knew and practiced. It was also a validation of my beliefs about the junk I was receiving when I worked in journalism and government. Quick forward four years and times have changed even more, to the point that I found I required support sorting through all the options now available, especially blogs and social media. Like the first edition, the second edition of this book is my favorite reference book. No telling how much cash it's helped me create for me and my clients.
When I began considering starting my own marketing agency, this was the first book I read. Ignoring how inspiring it is as a call-to-action for marketers and little businesspeople to gain target shop awareness with minimal funds, this book walks you through nearly every practical approach you can start taking immediately to drive more sales in less time than it ever took you before.What really amazed me about this book was the simplicity by which Scott uses to illustrate his points making it tangible for even the lowest of layman. Citing case studies and practical examples as he goes, he literally charts a road-map for your internet marketing and media relations success. Although I haven’t read this book in years, I’ll revisit a couple chapters at least once a month for guidance on how to best leverage a particular promotional medium for more sales, or how to better send out press releases to obtain published. Out of the hundreds of books about marketing I have read, this is without a doubt in my top ten. Obtain it today!
The only issue I had did not come from the book... but from the internet. Social Media is a rapidly moving target and as quickly as you identify a trend, it changes. Social media reflects a changing value system for today's youth market.... they obtain bored easily and as quickly as they search a "New Media Love"... they blast thorough it and go on to something new. As quickly as someone researches and writes a book , the android game changes. It's probably better to follow "experts in the field" through BLOGS or other on-line resources... because they can more easily hold up with on-line changes.
This book is a amazing read for marketing specialists that wish to stay in the loop to the newest huge trends in the marketing and PR world. The author spends quite a lot of time talking about how to use online resources such as blogs, social networking sites, viral videos, etc. If you are looking to step up your online marketing presence, this is the book to present you how. I would have liked to see a bit more info that dealt specifically with network marketing, but found Network Marketing 2012- How to create it a financial Success, not a private Nightmare (Success Guides) which helped me too. Another book that is related to this one that I recently picked up through the local library and enjoyed reading is How to Become Filthy, Stinking Rich Through Network Marketing: Without Alienating Mates and Family. Overall a amazing book in the genre of marketing!
I bought this as an audio book and it was beautiful darn long to listen too. There are some amazing ideas about directing ad traffic to specific pages of your www service and viewing each page as a landing page. Scott puts a lot of emphasis on press releases, which is amazing if well targeted otherwise PR can just become clutter and noise to an already crowded internet.I think that the idea that most corporate marketers are unaware of blogs and lack internet savvy may be a dated idea. This is a good, comprehensive (audio) book for the beginner to intermediate online marketer. I gleaned several amazing ideas, but it was a lot to wade through.If you're fresh to online marketing this is a amazing got-it-all book. If you're already beautiful savvy, you may wish to focus on Scott's blog for fresh ideas or pick one fresh tactic (video blog for example) to focus on dd Millar, Glenn Simon Inc.
I own all the editions of this book. I'm very grateful to author David Meerman Scott for updating for significant changes in the globe of marketing. This is a 'bible' of marketing in 2017 so read and follow the advice. Know too that when significant changes occur, I'll bet the author brings us another edition that will be 100% worth buying
This book starts with a history of affiliate marketing. The first two chapters have sections in them that look almost directly copied from the Affiliate Marketing Wikipedia Page. You could learn the bulk of these two chapters from simply reading the Wikipedia page for e book then proceeds into the info of affiliate marketing. There are several parties involved, but the two basic ones I care about are the ‘Affiliate Marketing Network’ and the potential/current ‘Affiliate Marketer,' me. While the book describes both of these, it often does so in tandem without any headers to break the descriptions apart. This makes it very difficult to decipher which group you’re reading about at any one time and the author seems to switch back and forth between them in the same paragraphs intensifying the ere are also numerous changes in voice/tone in the book. The final chapter seems like it was written in a foreign language and then translated by someone into English. Or potentially it was written by someone that simply doesn’t speak English. Phrases like ‘You are hitting two winged monsters with a related stone' and re-using the phrase ‘breaking into this business’ twice in 3 sentences come off as poorly edited and really odd. There are also several typos in the latter chapters of the book that a easy spell check should have picked up.I would avoid this book unless you are looking to begin an Affiliate Marketing Program that other people will sign up to participate in.
Folks with Internet and marketing savvy will probably search this book informative and useful. It’s about a relatively fresh method to create money, through Affiliate Marketing, if one has the motivation and proper skill set. Affiliate Marketing is Internet-based pay for performance advertising where the purchaser pays only when advertising effects are measurable. The work is done under contract by marketing affiliates who obtain paid when their advertising works. Affiliate Marketing can be thought of in terms of four elements: merchant, a network, affiliates, and customers. An early example of such marketing was an Amazon program which allowed associates to place links on books which when clicked and purchased paid a commission to the affiliates. This book describes Affiliate Marketing in detail, and includes chapters on how to begin an Affiliate Marketing business, hints on how to earn cash as an affiliate, compensation methods, mistakes to avoid, and advantages and the disadvantages of Affiliate Marketing.
When I wish to have an additional income and this book appear, I am very happy. Yes, this book give me an idea of what to start. I wish to improve my marketing skills and I wish to know more about affiliate marketing. This books gives an simple method to understand modules of affiliate marketing. Even a fresh beginner can easily understand. Amazing book.
This comprehensive edition has been written about affiliate marketing , the online marketing. This book guideline is admired in teaching the basics and concepts of learning marketing skills for improving each day while enjoying your success in affiliate marketing. Each of this book page is well explained and easy to comprehend.
I found the book helpful for my understanding of affiliate marketing as a created me learned what affiliate marketing is, how to utilize it to create it profitable and its advantages and disadvantages to avoid the pitfalls.Overall, it is a amazing tool for this topic.
This was helpful, not excellent but to the point. I like the fact that it wasn't a obtain rich fast scheme book. I'd recommend this book to anyone who wants to break into affiliate marketing.
This is a very helpful guide. It's well written and simple to understand. This book talks about how to succeed in affiliate marketing, the benefit it holds and how it can change your perspective about the idea. This book will teach you comprehensively the basics and everything you need to know about affiliate marketing. Overall, this book is an perfect book.I highly recommended.
It is a amazing book to read and it gives a amazing idea of how to generate cash very quick online. Affiliate marketing is indeed a amazing idea and the tutorial clearly explains how one should carry out the business. Through this tutorial one can generate income very quick as it can be also a part time job. Amazing idea and this book is greatly recommendable to all interested in affiliate marketing.
As I was looking for a side business to create additional income I came across this book and found it very interesting. It is simple to understand even for beginners as this book explains the origin of affiliate marketing and everything about how to begin an affiliate marketing business. This book will give you a lot of helpful tools, methods and techniques and I highly recommend it!
Disappointed. I honestly was excited to see they had a lot of options to customize your videos - so I made one and felt amazing about it until the render. On playback, there is no high definition, despite they offer it. And to try it further, I shared it to YouTube and it is horrible quality. I swear to God I wanted to love this app. But without high quality results after rendering, no amount of objects can create that video marketable quality. You have to have high quality and it doesn't
Thanks for the response to the email I sent yesterday and the email I sent you on the 5th March is fine for the response to the email I sent you latest night and the email was sent to the email address you sent me latest night so please can you make duet @[email protected]_faisu_07 email address so that we can have a fast response from the landlord to confirm that we are satisfied to proceed with the payment for the deposit
The removal of things like background cool is a pain. You should be able to just x it out. Also, the text editing should let you to seperate lines by using the same box not multiple boxes that are limited to two. However, this a nifty small helper for growing businesses. I like how I can watch an add to remove the water mark, thank you for making that free.
If you dont wish a fat watermark on your advertisement that screams startup business, then you have to go pro and they wish you to pay monthly! If you're starting out the latest thing you wish to do is add another monthly charge when you're knee deep already!
"Yes, I will definitely be creating another video, it's working amazing for me on Fb so far, and sharing/ downloading has been fine, very simple. Literally, no complaints- so far." "The Help squad for this app, answered my concern very quickly, and personably, as a fresh user I'm very satisfied. I feel confident the squad is eager to provide top notch support, and repairs where needed- provided positive constructive feedback." Sincerely, Willow~ Artist @ Willow Brooke Fine Art
As attractive as the application is, I finished making an advert and the video was successfully saved, only to find rigorously but never found it under both internal storage of the phone and memory card. Damn! That @#$%es me off. If that bug is fixed, I will come back to give 5 stars.
Its beautiful good. Like the transitions between frames. To a lot of ads in the free version. Gonna test it more and purchase pro for my online sales. It would be nice to be able to set various times for each frame. Maybe thats a pro feature.
It looks like the videos might be amazing content, but you can't see how they function without paying first. It's like they're asking you to buy a vehicle without try driving it first. I declined to use this app, because they don't allow you see the videos in action.
Super [email protected]#$%! had more backgrounds to choose from though. Like a smokey background. Also I love how you can edit the melody timing and love how you can edit the framing. So far beat one I found. Want I can title it though. Still love this app.
You people said, it will be updated like below. But, since 3 months I am paying. But, not updated... I have taken premium membership also... But, limited tamplets. I have updated.. but no use.. Please modernize the tamplets in TUTOR, EDUCATION, CLAASES